SWAY Events is a boutique agency with a global network, based in Phoenix, Arizona. Although a lot of agencies claim to be unique, outside-the-box thinkers, SWAY Events is truly a one-of-a-kind marketing firm that has carved out a niche in the world of making the impossible happen. For nearly a decade, SWAY’s edginess has allowed for unthought-of approaches to clients’ needs and their resourcefulness has led to unprecedented partnerships, unconventional tactics and unbelievable results! Whether your brand is looking for awareness, trial, media coverage, added-value for consumers, prestigious events for VIPs, the perfect swag items for your event or just a really fun celebration, SWAY can deliver.
SWAY Events is the brainchild of Founder, Gary Guerin. After working in the fields of marketing and entertainment for several years, he bravely went out on his own to create a firm that is based on relationships, reliability and resourcefulness. He believes – and consistently proves – that you don’t have to have a million-dollar budget to pull off a stellar event. SWAY is known for bringing national concepts to local businesses and working with corporate clients to bring a scrappy, whatever-it-takes approach to every project. He says, “We find the love in the hands-on approach. While others would prefer to outsource the dirty work, we relish the opportunity to be as close to the details as possible.” Gary and his entire team believe in working closely with clients to make sure all of their events are customized and personalized…as all events should be. You won’t find any templates or cookie cutters at SWAY.
Today, the evolution of SWAY Events has led to regional, national and global campaigns that have taken the team around the country and to some of the most prestigious venues imaginable. The team has orchestrated successful promotions at The American Music Awards, Pebble Beach, The Super Bowl, The Golden Globes, SXSW, The Cosmopolitan, D.C.’s National Harbor, Opryland, Cannery Row, Sundance Film Festival, The TV Land Awards, Pride Festivals …and The White House, to name a very few. Whether it’s a grand opening, product launch, corporate convention, video set design, intercept survey, festival, media reception or the craziest event you can conceive – we guarantee, it’s in SWAY’s wheelhouse!
Meet Our Team
SWAY Events