Owners, operators, vendors and corporate executives for Johnny Rockets only convene once every two years. So, their Company-wide conference has become the biggest expenditure, event and communications tool for the organization. After proving our team’s creativity, tenacity and reliability for four years, they again relied on SWAY to execute this monumental, $500K+, multi-faceted event.
In collaboration with their Marketing and Operations teams, we devised a theme that mirrored the company's incredible international growth rate, “The World Is Not Enough.” The venue, stage production, speakers, awards, invitations, parties, meals, swag and entertainment all heralded themes from James Bond movies and tied back to their key messages. A year in the making, attendees' post-event surveys, as well as direct feedback from the executive and ownership teams, applauded every element of the Conference SWAY had designed and coordinated during the previous twelve months.
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