Consumer Events

Whether it’s a local non-profit, national initiative or global campaign, we know what it takes to make all of the moving parts work together. We can take your brand from being just another logo on the back of a t-shirt, to one that has a memorable role in the event. In the past, this has included putting branded balloons in the hands of thousands of walkers, having a brand mascot start a race, sending street teams to distribute samples at festivals and creating fundraisers from scratch.

SWAY has managed every facet of corporate conferences from site selection to post-event surveys. This includes theming, logos, invitations, programs, web sites, lanyards, registration, décor, awards, gift bags, speaker management, VIP handling, signage, vendor expos, transportation, hotel coordination, food and beverage, local tours, a/v, stage production and entertainment. You can hire us to do any combination – or all – of these at your next company-wide event.

If your brand is reaching out to celebrities to be advocates of your brand, we know how to get your products in their hands. We’ve managed demonstrations, receptions and gifting booths at The Rose Bowl VIP Lounge, The Monterey Food & Wine Festival, The American Music Awards and the official gifting suite at the Daytime Emmy Awards. Our team is poised and positioned to treat your brand as professionals, even in the midst of your industry’s biggest stars.

SWAY Events has planned and managed the openings of nearly 100 restaurants, bars, retail stores and exhibits. We can work within your budget to capture the audience your new business deserves. Using local resources, we can create relationships that will help you nurture and grow your reputation in the community. Our grand opening events are created to both educate and entertain your customers, community and key constituents.

If you want to plan a pub crawl, party bus, photo booth, dance party or any branded evening event, SWAY is your key to doing it right! We can partner with appropriate vendors, coordinate décor and manage invitations, social media and the door. We can even plan and implement samplings, contests, activities and giveaways that complement your event. Call us to get creative and learn more!

Our team has orchestrated product launch events of every shape, scope and size. From milkshake flavors to bubble bath scents to smart phone applications, we’ve helped introduce new products to consumers in a variety of ways. We combine grass roots demos and samplings with large-scale awareness campaigns to tell your key audiences about your new product or service. Let us help you create the ideal combination of tactics to properly introduce your brand’s addition to the world.

Any occasion is a reason to create an event. At SWAY, we can theme any party to your special day, product or idea…or out of the blue for no reason at all. We are known for our themed events which include A Mad Hatter’s Tea Party, complete with hookah lounge, a Sweet Dreams Pajama Party, pillow fight and all, or a pirate party, called Quench Your Wench, where attendees could unlock a treasure chest filled with prizes. We even launched new popchip flavors with our Pop Stars campaign, featuring Katy Perry impersonators. Take a look at our photos of Anniversary parties, Santa Crawls, Mother’s Day receptions and birthday soirees. Just tell us about your milestone and goals and we’ll make it happen.