Our PR team is seasoned and connected. They know how to generate accurate and timely buzz, calendar listings and editorial coverage that will stretch your advertising dollars and provide your brand with respected third-party endorsements. We know how to reach your customers and industry thought leaders through influencers in television, radio, newspaper, podcasts, blogs, Yelp, Web and magazines.
We know how to say a lot in the most concise way possible. By writing and distributing informative press materials, we are able to capture the media’s attention to your event or brand. We know how, when and where to distribute strategic copy and photos to break through the clutter and maximize your coverage. What’s more, we know how to coordinate resulting interviews, photo shoots and videos using key message distribution and assertive media training.
Events created for traditional and social media require a certain style of flawless finesse and SWAY’s got it! We’ve wined, dined and combined these thought leaders to encourage accurate, positive coverage of our clients’ brands. We’ve held Tweet-ups, Blogger Brunches, Yelp Elite Parties and Reporter Receptions, as well as helped our clients manage their appearances on national television programs that include MTV’s “Virgin Territory,” “Undercover Boss” and “Inside Job.”
Need help writing a clever introduction, event script, flyer, ad, speech or positioning paper? Our team can make any promotional material read as professionally or colloquially as is necessary for the medium and audience. We have a flair for identifying and speaking in the voice and tone of your brand, as well as its executives, end users and spokespeople.
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