Cozette Phifer

Cozette Phifer

Cozette, the Expounder of SWAY, is a 30-year marketing veteran and has been with the firm – at least in some capacity - since Day One. She has served as a consultant, client, advisor and, now, team member. Her corporate work with global brands that include Sony, Nestle, Domino’s Pizza, Eddie Bauer, PETsMART and Johnny Rockets, has provided her the opportunity to know all about agencies – and corporate clients’ needs – from the other side of the desk. She is the SWAY Events proponent, proofreader, publicist and groupie. Her favorite SWAY promotions are the Wonderland Hookah Lounge and Cocktail Party, in Phoenix, and the Hollywood Gives Back reception at the American Music Awards, in Hollywood, with video game demos, a complimentary hair touch-up station, chalk art of the nominees and a performance by that year’s Best New Artist, Hot Chelle Rae.