With an extremely tight timeline and two new fragrances on the way, SWAY inexpensively created an expensive-feeling event for our friends at Vitabath.
Maximizing our resources and relationships, we secured a luxurious venue in an unrented penthouse atop an exclusive skyrise apartment building - in exchange for the awareness it received by attendees. We then added sumptuous furniture, lavish décor and posh cocktails to this afternoon soiree. Local thought leaders and beauty experts were invited to this splashy product preview to enjoy the view, a complimentary massage, sponsored cocktails, a fashion boutique and, of course, the latest Vitabath scent sensations. We even offered a branded cityscape photo opp and interactive photo display to associate the Vitabath brand with these stylish surroundings.
SWAY Events