The SWAY team hit the road with Vitabath to bring to life what we lovingly refer to as the "Tour De Fragrance" which traveled to New York City & Toronto. The promotion invited influential editors & bloggers to experience all of the scents that Vitabath had to offer in a fun, interactive environment.

By scouting the trendiest venues, creating custom cocktails, assembling killer swag bags, and providing pampering services that included manicures and massages, SWAY executed one of the brand’s biggest marketing feats to date.

Our team was instrumental in every detail including graphic design, invite outreach, travel coordination, staffing and even creating digital surveys, all of which helped to surround this tour with the smell of sweet success...it has received more than 100,000,000 impressions to date!