The SWAY summer pool party was created to launch a brand new Budweiser product. In its first year, the event had such an overwhelmingly positive response that it was decided it would become an annual platform for launching Budweiser's seasonal product. It has continued to be that for the past five years. Not only has the event successfully promoted Budweiser, it has also helped to launch new flavors and brands with companies that include popchips, some swimwear lines and a residential building looking for additional marketing exposure. The annual Pool Party has become a summer highlight for many Phoenicians who enjoy our live DJs, engaging contests, pop up boutiques, free samples and VIP cabanas.
SWAY Events