As the official - and first - host for Phoenix Pride’s VIP Experience, SWAY stepped it up with Smirnoff to throw one of the swankiest, most happening VIP parties of the entire weekend. Luxury residential community DOMUS and Kind Bars teamed up with the crew of SWAY to create some deliciously prideful SWAG bags for Phoenix Pride’s most notable and high-profile guests. Over 500 VIPs enjoyed exclusive front row access to some of the hottest names in entertainment, private bar and lounge areas, personal masseuses, product samplings and local cuisine.
After proving to be the optimal way to thank sponsors and create an added revenue stream, the VIP Experience is one that continues with Phoenix Pride. As it has grown and gathered awareness, these premium-priced tickets have increased in value and favor among Festival attendees and The Experience continues to attract companies who want to sponsor events that reach key influencers.
SWAY Events